Behind The Scenes

Natural Beauty, Redefined.

Welcome to Define—where our love for simplicity, purity, and results sparked something beautiful.

We started with a single belief: Define your natural beauty. Inspired by nature and powered by purpose, Define was created to help people feel confident in their natural selves. Our journey began with one product—our all-natural lash serum—and quickly grew into a mission to bring clean, effective beauty to everyone.

Who We Are

We're a small, passionate team with a big vision: to make beauty better. At Define, we value transparency, sustainability, and ingredients you can actually pronounce. Every formula we create is thoughtfully developed, cruelty-free, and backed by results.

Our products are made for real people with real routines. No filters, no fluff—just clean beauty that works.